Conversely, in a pull-marketing scenario, the customer ‘pulls’ your content or product towards themselves, because they are interested in learning more about it.

In other words, push-marketing involves the active engagement of a target market through methods like advertising on relevant websites, email marketing and the practice of cold calling or emailing a prospect.

On the other hand, pull-marketing largely involves the active development of a highly visible brand. This encourages customers to actively seek you out, because they believe you can fulfill their needs. Methods commonly used include media interviews, conference speaking, syndication of your content and word of mouth.

In push-marketing, you largely focus on the features of your product or service and you seek a direct response from the targeted audience. They either buy, don’t buy or opt-in to your newsletter for more permission-based marketing.

On the other hand, pull-marketing focuses on building your business or personal brand. Your target market is more diffuse and not strictly defined by your actions: you don’t email 20 targeted prospects, you generate publicity in order for end-users to find you naturally on their own.

In a sense, push-marketing often involves short-term strategies which involves specific event or time-based campaigns (Christmas deals, new membership offers) while pull-marketing focuses on the development of trust and perceived value.

When Should I Use a Push Marketing Strategy?

If you own a new blog or product, an initial push strategy of some sort is useful because your brand/product is as yet unfamiliar to your target market. Actively engaging your peers by networking and pushing your best written articles is a smart thing to do because you don’t have an audience that will do it for you.

The biggest mistake you will make is to assume that bloggers and potential consumers know about your article or product. When your site is completely new, it is difficult to obtain attention because readers and the media may be uncertain about your content or expertise.

Push-marketing makes your brand pervasive and ubiquitous. It also helps you to acquire leads which you can convert into loyal supporters.

When Should I Use a Pull Marketing Strategy?

Pull marketing should be utilized alongside push marketing whenever possible. For instance, you can pull in buyers by creating relevant content. After getting them to register for your community or opt-in to your newsletter, you can initiate push marketing at specific segments of your captured audience.

There are several instances where pull-marketing is especially pertinent. If your monetization model involves the provision of services that are tied to your personal brand (consulting) or the sale of big-ticket products ($700 online course), you need a sales funnel that is built with a good amount of end-user trust.

Prospects must feel and believe that you are the best solution to their problem.

Using Push and Pull Marketing Strategies for Your Websites

Let’s take a look at some push and pull marketing strategies you can use to effectively promote your website or business. They are categorized according to their method (push/pull), although some of them may fall into both strategy types.

All of these tactics can be applied to blogs of all niches, although some creativity and hard work is needed to make them really successful.

Here are seven common pull marketing strategies you can use:

1. Syndicate Your Content/Skills. Guest blogging allows more people to read your content and know your brand. You can also contact email list owners and offer to have an article of yours sent through their list for a fee. If you’re a designer, offer to create designs for prominent websites for free and make sure your designer credit link is left on the site for exposure. Create and share your content through social media channels.
2. Develop Relationships with the Media. Journalists will often quote experts they are familiar with because of convenience and trust. The same goes for bloggers. Networking with the media and getting to know them well can allow you to obtain a lot of credibility, especially when you are cited in major publications/websites that are trusted by the audiences you want to target.
3. Create a Blog and Write Relevant Articles. In this scenario, a blog’s purpose is to produce educational content to teach users and fulfill their info needs. Create dozens of resource pages and make sure they rank well on search engines. You want to dominate a niche, demonstrate your knowledge and use content to support your service, ad or affiliate-based monetization strategy.
4. Interview Thought Leaders and Niche Experts. Leverage the brand power of other individuals and use them to build your own reputation. Interviews with notable personalities attract attention to your website and may send you targeted visitors as well, should the personality choose to mention your site.
5. Volunteer your Expertise. Pick an online community (e.g. networking site/forum) that is most relevant to your website. Volunteer your time in helping other individuals in it. If the community is large enough, word of mouth by the members can easily send you potential customers or readers.
6. Create an Online Community. The authenticity of other user opinions is something that is difficult to replicate by your business. By creating an online forum that is attached to your website, you allow other users to be more deeply immersed in the conversation that is going on about your site, product or brand. This grows initial interest into eventual loyalty.

And here are five push strategies you can use:

1. Paid Advertising. There are many types of paid advertising methods available and their goal is largely the same: to obtain traffic that will hopefully convert into customers or leads (RSS subscribers for blogs). Paid advertising is especially useful for sales pages, which may not fit well in pull marketing channels like social media.
2. Incentive-Based Promotions. Offer an incentive for users to promote your websites. This can be a public affiliate program which gives users a commission for every referred sale. Because of its overt commercial overtones, many audiences may see this as interruptive marketing instead of real word of mouth.
3. Create and Maintain an Email List. You should always aim to build an email list for both potential buyers and existing customers. This allows you to push advertisements away from normal communication channels and is a very cost-effective way to generate sales.Educational email newsletters can be considered a pull marketing strategy because they will often draw in new prospects through word of mouth.
4. Joint Venture with other Businesses/bloggers. This is a variation of paid advertising. Offer to pay partners a referral fee if they refer prospects to your website. Non-profit communities or online associations are a good place to set up referral networks. Bloggers are also possible JV partners to consider.

Both push and pull marketing strategies work well to achieve specific goals. Integrating both strategies in a long term marketing plan is an effective way to promote any business or website.

Article taken from   http://www.doshdosh.com/push-marketing-vs-pull-marketing/

WHAT IS NEVER MENTIONED IN Mainstream Media like NST/TheStar/ Utusan/BH are these facts….

Malaysian PerCapita Income USD 5000
VS
Singaporean PerCapita Income USD 25000

Further The Star made a comparison of prices in Thailand , Singapore and Indonesia .

For Thailand it is quoted at RM3.90/liter, however are they aware that in Thailand new cars are cheaper than Malaysia by RM10,000? They pay only one life time for their driving license? No renewal fee after that? Also that goes for road tax as well? And do TheStar also aware that you can drive all the way from Hadtyai to Bangkok on a six lane highway without paying any Tolls ??!!

Whereas here in Malaysia you have to pay yearly renewal for road tax , driving license and TOLLS, TOLLS, TOLLS!!!

For Singapore how can you quote RM 5.20 ? Please quote in Singapore Dollars because they are earning in Sing Dollars. You might as well say Europeans are paying RM10/liter. RM5.20/liter = Sing $ 2.20/liter, still cheaper than Malaysia in view of fact that Singapore is not a crude oil exporter. Are you saying that you fill up petrol in Singapore by paying Ringgit?

In economy, dollar to dollar must be compared as apple to apple. Not comparing like durian in M’sia is much cheaper than durian in Japan!! Of course-lah, Japan is not durian producer!!! Comparing Malaysian durian with Thailand durian make more sense!!

For Indonesia we might say is cheaper there at RM2.07/liter but compare that to their level of income!


Now, let us compare the price with OIL PRODUCING countries:

UAE – RM1.19/litre
Eygpt – RM1.03/litre
Bahrain – RM0.87/litre
Qatar – RM0.68/litre
Kuwait – RM0.67/litre
Saudi Arabia – RM0.38/litre
Iran – RM0.35/litre
Nigeria – RM0.32/litre
Turkmenistan – RM0.25/litre
Venezuela – RM0.16/litre
MALAYSIA – RM2.70/litre


RM 2.70!!! Individual perspective:

As of last month a Toyota Vios would ’cause a damage’ of about RM 89,000.
In the international market, a Toyota Vios is about USD 19,000
USD 19,000 = RM 62,700 (using the indicative rates of USD 1 = RM 3.30)
That makes Malaysian Vios owners pay an extra RM 26,300.

This RM 26,300 should be cost of operations, profit and tax because the transportation costs have been factored in to the USD 19,000.

RM 26,300/ RM625 petrol rebate per year translates to a Vios being used for 42.08 years.

I do understand that the RM 625 is a rebate given by the government, but it also means that one has to use the Vios for 42.08 years just to make back the amount paid in taxes for the usage of a foreign car. Would anyone use any kind of car for that long?

Now with these numbers in front of us, does the subsidy sound like a subsidy or does it sound like a penalty? This just seems to be a heavy increment in our daily cost of living as we are not only charged with high car taxes but also with a drastic increase in fuel price.

With all the numbers listed out, I urge all Malaysians to join me in analyzing the situation further.

Car taxation is government profit, fuel sales is Petronas’ (GLC) profit which also translates into government profit. The government may ridicule us Malaysians by saying look at the world market and fuel price world wide. Please, we are Malaysians, we fought of the British, had a international port in the early centuries (Malacca), home to a racially mixed nation and WE ARE NOT STUPID!!!

We know the international rates are above the USD 130/barrel. We understand the fact that the fuel prices are increasing worldwide and we also know that major scientist are still contradicting on why this phenomenon is happening. Some blame Bush and his plunders around the world and some blame climate change and there are others which say petroleum ‘wells’ are getting scarce.

Again we go back to numbers to be more straight fwd

1 barrel = 159 liters x RM2.70/liter = RM 429 or USD 134

On 1 hand, we are paying the full cost of 1 barrel of crude oil with RM2.70 per liter but on the other hand the crude oil only produces 46% of fuel.

Msia sells crude oil per barrel at USD130 buys back Fuel per barrel at USD134. And not forgetting, every barrel of fuel is produced with 2 barrels of crude oil.

1 barrel crude oil = produce 46% fuel (or half of crude oil), therefore
2 barrel crude oil = approximately 1 barrel fuel
In other words, each time we sell 2 barrels of crude oil, equivalently we will buy back 1 barrel of fuel.

Financially,
Malaysia sell 2 barrel crude oil @ USD 130/barrel == USD 260 = RM 858
then, Malaysia will buy back fuel @ USD 134/barrel = RM 442/barrel
Thus, Malaysia earn net extra USD 126 = RM 416 for each 2 barrel of crude sold/exported vs imported 1 barrel of fuel !!!
(USD 260-134 = USD 126 = RM416)

So where this extra USD 126/barrel income is channeled to by Malaysian Govt???????? ?

Another analysis:

1 barrel crude oil = 159 liters.
46-47% of a barrel of crude oil = fuel that we use in our vehicles.
46% of 159 = 73.14 liters.
@ RM 2.70/liter x 73.14 liter = RM197.48 of fuel per barrel of crude oil. This is only 46% of the barrel, mind you. Using RM 3.30 = USD 1, we get that a barrel of crude oil produces USD 59.84 worth of petrol fuel (46% of 1barrel).
USD 59.84 of USD 130/barrel turns out to be 46% of a barrel as well.

Another 54% = bitumen, kerosene, and natural gases and so many more.
And this makes a balance of USD 70.16 that has not been accounted for.

So this is where I got curious. Where is the subsidy if we are paying 46% of the price of a barrel of crude oil when the production of petrol/barrel of crude oil is still only 46%?

In actual fact, we still pay for this as they are charged in the forms of fuel surcharge by airlines and road taxes for the building of road (because they use the tar/bitumen) and many more excuse charging us but let us just leave all that out of our calculations. .

As far as I know, only the politicians who live in Putrajaya and come for their Parliament meetings in Kuala Lumpur (approximately 60+ km) are the ones to gain as they claim their fuel and toll charges from the money of the RAKYAT’s TAX.

It is so disappointing to see this happen time and time again to the Malaysian public, where they are deceived by the propaganda held by the politicians and the controls they have over the press.

Which stupid idiot economist equates rebates for rich or poor with the cc of the vehicles? An average office clerk may own a second hand 1300cc proton Iswara costing $7,000 (rebate = $625) while the Datuk’s children can own a fleet of 10 new cars of BMW, Audi and Volvo all less than 2000cc costing $2 millions and get a total rebate of $625 x 10 = $6,250! Wow what kind of economists we are keeping in Malaysia…wonder which phD certificate that they bought from…

Misleading concept of Subsidy:

The word “subsidy” has been brandished by the BN government as if it has so generously helped the rakyat and in doing so incurred losses. This simple example will help to explain the fallacy:

Example:
Ahmad is a fisherman. He sells a fish to you at $10 which is below the market value of $15. Let’s assume that he caught the fish from the abundance of the sea at little or no cost. Ahmad claims that since the market value of the fish is $15 and he sold you the fish for $10, he had subsidised you $5 and therefore made a loss of $5.

Question : Did Ahmad actually make a profit of $10 or loss of $5 which he claimed is the subsidy?

Answer:
Ahmad makes a profit of $10 which is the difference of the selling price ($10) minus the cost price ($0 since the fish was caught from the abundance of the sea). There is no subsidy as claimed by Ahmad.

The BN government claims that it is a subsidy because the oil is kept and treated as somebody else’s property (you know who). By right, the oil belongs to all citizens of the country and the government is a trustee for the citizens. So as in the above simple example, the BN government cannot claim that it has subsidised the citizen!

在大馬政治里, 513 事件一直以來都是頗具敏感性的課題. 某時某刻會有某些政客有意無意地拿這事件來做政治籌碼, 撈取政治資本. 在大馬獨立五十年後的今天, 政治海嘯吹起, 而這會不會為大馬帶來正面的發展呢? 根據以下幾個政客發表的聲明和反應, 我是樂觀的看待大馬的政治發展 ;

(一) 大馬教育部長 拿督斯里希山慕丁為在前一連兩屆的巫青代表大會上高舉馬來短劍的舉動作出道簽.

(二) 大馬兩位國陣陣营重量級的華裔政客發表類似的聲明提議國陣里發展兩線制, 以抗衡巫統的霸權與一黨獨大的作風.

(三) 槟城新任首長, 民主行動黨全國組織秘書長 林冠英承諾以開明及人民為主的方針治理和發展梹州, 並杜絕貪污及朋黨裙帶作風.

相信年青一代的大馬青年, 尤其是華裔青年對513事件所知不多. 在這ㄦ讓我們簡略看一看事件的前因後果;

在1969 年的大選後, 當權的聯盟 ( 在某方面來說, 當時的聯盟就是現今的國陣政府 ) 遭到嚴重的挫折, 只贏得國會里的簡單多數議席. 當時反對黨之一的民政黨組織了一支很浩蕩的游行隊伍歡迎民政黨領袖V David 贏得梹城國會議席. 當時的情況是 ; 反對黨歡慶鼓舞 , 聯盟執政黨則花容失色.

根據倫敦國家檔案局和外國通訊記者報導的解密文件揭露, 在這時候, 有些巫統分子有陰謀地計畫把整個雪州的馬來流氓糾結到雪州州務大臣官邸, 然後展開報復游行示威.

………………..TO BE CONTINUE

Below were the conversation(message) between one of my Facebook “friend” (was) and me.

hello……….

Between Dato’ Seri and You

Dato’ Seri

1:57pm May 7th

Report Message

November
fine

Dato’ Seri

5:31pm May 8th

Report Message

I’ll change my bloody photo if I fucking want to. You got a problem with that?Must get your fucking permission or what?

Arsehole!

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

PEMBERITAHUAN PERTANYAAN DEWAN RAKYATPERTANYAAN LISAN DARIPADA: Y.B. PUAN TERESA KOK SUH SIM

TARIKH : 5 MEI 2008

SOALAN

Puan Teresa Kok Suh Sim [Seputeh] minta PERDAN MENTERI menyatakan apakah Suruhanjaya Pilihan Raya dan Badan Pencegah Rasuah telah mengambil tindakan terhadap tindakan BN yang memberi RM200 kepada pengundi Kelantan yang bermastautin di Kuala Lumpur untuk balik membuang undi di Kelantan memandangkan ini merupakan perbuatan politik wang.

JAWAPAN

Badan Pencegah Rasuah (BPR) tidak ada menerima sebarang aduan rasmi berhubung dengan isu yang dibangkitkan oleh Y.B. Seputeh. Berdasarkan maklumat dari sumber-sumber yang lain, BPR telah mengambil tindakan proaktif untuk membuat pemerhatian, pemantauan dan penyiasatan. Namun begitu, BPR tidak memperoleh bukti-bukti yang memenuhi kehendak kesalahan di bawah Akta Pencegahan Rasuah 1997.

Input dari Suruhanjaya Pilihan Raya

Untuk makluman Ahli-ahli Yang Berhormat, Suruhanjaya Pilihan Raya (SPR) Malaysia tidak mempunyai maklumat atau mengetahui perkara yang dibangkitkan oleh Y.B. dari Seputeh. Sekiranya Y.B. dari Seputeh mempunyai bukti yang jelas, beliau boleh membuat aduan rasmi kepada pihak-pihak yang bertanggungjawab supaya tindakan yang sewajarnya dapat diambil. Bagi kes-kes rasuah seperti yang didakwakan, SPR tidak mempunyai kuasa untuk mengambil sebarang tindakan.

+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

aFTER READING THE ABOVE, I FEEL VERY UPSAD. and I MUST SAY “THANKS” TO Teresa KoK for raising that question in the parliament…..and the reply from PM was totally not acceptable..

If u ask me do I trust the government now….i would say depending which agency and to whom in the government i trusted. However, very sad to mention, ACA is NOT in my “trusted list” of Government agency. In fAct, the corruption scenario in malaysia is serious(from my point of view).

As for corruption and Bias in the administration, i have an example here : For eample, how come a piece of land in Batu Cave which is not meant for residential development in the first place can be converted into the said purpose after one year of some people bought over at a very cheap price, despite of the original owner of the land application for 5years,but just couldn’t get the approval??? I personally do not have the solid evidence, but i welcome anyone of you, including the ACA officer to investigate and get the evidence.

As for the BN-MP to cross over, i do not agree with this , even thought those who want to cross over appeared to be disgrunted. Because we do not want any NEGATIVE BN’s elements in the new government. Frankly speaking, I don trust them (THE BN) !!!!! IN CERTAIN ISSUES, although i used to be active in BN component party…BUT I HAVE STOPPED SINCE THREE TO FOUR YEARS AGO…

Lets be at what is is now. Let the BN-government prof they are able to curb the wrong things and rectify it. Let the BR-MP and ADUN do the monitoring and perform to their best.

In 4years or less to come, We shall see a NEW LIFE OF MALAYSIA.

From Steven Tai

P/S : sitting in Starbucks in Seremban 2 Jusco store alone….and write this comment hoping very much….MALAYSIA WILL REALLY HAVE ITS NEW LIFE….AND SEND THOSE KILLER(S) OF ALANTUYA AND CORRUPTORS AND THOSE HURTING MALAYSIAN…..TO JAIL…AND LASTLY TO HELL ONE DAY…….

I welcome anyone out there to comment, and the best is to prof the genuine of this claim!!!!!!

Subject: Fw: The Truth Reveal (malaysian history)
Date: Sat, 27 Oct 2007 16:18:48 +0800

In June 1998, the government of Malaysia had hired a team of experts from across the continent to be gather here in Malaysia for a research project to compliment the history studies that we undertaken in our secondary school. The objective of the research is simply:

1. To find prove and evident that show the Malays are the origins of Malaysia and they are the first race and religion that lands their foot in Malaysia.

2. To further strengthen their claims, first they need to find the grave yard of the Hang Tuah, Hang Jebat, Hang Lekiu and etc..to show the existant of their pioneer.

Tengku Mohammad Faris Petra Sultan Ismail Petra, the royal constitutional head of Kelantan state commented that Malaysia is already an Islamic state, and the special rights and privileges of the majority Malays should not be questioned.

Lets do not argue about the Do’s and Don’ts of the Royalty in the political scene of Malaysia. In stead, lets focus on the Federal Constitution as follws;

“Article 153 of the Federal Constitution states the special position of the Malays and the natives of any of the States of Sabah and Sarawak. However, this should be read alongside with Article 153(7) which also reads that ‘Nothing in this Article shall operate to deprive or authorise the deprivation of any person of any right, privilege’.”

What does it means? I think the Parliament has to interpret it CONCRETELY, NEITHER THE ROYALTY NOR ANY INDIVIDUAL with their own political agendas behind, should make the claim…..